Diagonal Reports
Demand for Hair Straightening in Asia (GSP 2004)
Keywords: demand, research, performance, information, sectors, profit, trends, report

Full Report Price: $4,100.00
Sections: starting at $20.00
Delivery: Immediate Online Access
Publication Date: 01-JAN-04

Format: PDF document  PDF Electronic Document
 Add to Cart image

-- or --       

Report Description

Professional Hair and Beautycare Market Reports and Analyses



Table of Contents: Demand for Hair Straightening in Asia (GSP 2004)
TABLE OF CONTENTS
THE GSP SERIES
PRODUCTS AND TOOLS USED TO STRAIGHTEN HAIR
EXECUTIVE SUMMARY
MARKET TRENDS
THE SIZE OF THE STRAIGHTENING MARKET
Some comparisons: China and the UK
MARKET CHARACTERISTICS
Age of consumers
MARKET DRIVERS
CONSUMERS' HAIR CONCERNS
Summary
Table 1 Top consumer hair concerns
THE RISE OF STRAIGHT HAIR
Any return for the curl?
The fall of the curl
The unfashionable and the unsafe permanent wave
One chemical bad, two chemicals worse
Chemical combiners
Bleached black hair
Liability waivers
CONSUMER SEGMENTS FOR HAIR STRAIGHTENING IN ASIA
Table 2 Consumer segments for hair straightening
Straightening curly and straight hair
PRODUCT REQUIREMENTS ' CHEMICAL STRAIGHTENERS
Summary
Safer straighteners to avoid bad hair days
Table 3 Chemical perils
FORMULATIONS FOR ASIAN HAIR
The uniqueness of Asian hair
'Foreign' formulations
A simpler product range
One size fits all
Safe on natural and treated hair
The straightening cycle
A multi-functional perm product
Simpler process
Shorter product development times
Example product(s)
Requirements of professional-only products
Restricting sales to quality salons
Strong demand for add on products
Table 4 Check list of product requirements 'the dos'
Table 5 list of product requirements 'the don'ts'
DEMAND FOR PERMING SERVICES IN GSP ASIA
Table 6 Markets in Asia in GSP series
Table 7 Demand for perming services in 10 countries
Table 8 Demand for perming services by type in 7 countries
SAMPLE PRICES OF PERMING SERVICES IN SALONS
Table 9 Average spending
Table 10 Prices for perming services
HAIR STRAIGHTENING BRANDS IDENTIFIED IN GSP ASIA
Summary
The unregulated market
Table 11 Companies and brands 'Europe and USA' in GSP Asia
Table 12 Companies and brands ' Japan (16) ' in GSP Asia
Table 13 Companies and brands ' Korea (11) ' in GSP Asia
Table 14 Companies and brands 'Taiwan ' in GSP Asia
Table 15 Companies and brands ' other countries ' in GSP Asia
APPENDIX GLOSSARY OF TERMS
Table 16 Glossary of hair perming and straightening terms
APPENDIX HAIR STRAIGHTENING ' CHEMICAL PROCESSES
Table 17 The chemical formulas and popular terms
Lye and no lye
Thio and Acid-Based formulas
How the chemicals work
APPENDIX HAIR STRAIGHTENING IN SALONS
Table 18 Hair straightening process in salons
Summary
The salon consultation
Pre-treatment test
Are tests carried out?
Appling the scalp protector and chemical formula
Rinse and apply neutralizer
Thermal straightening XE "Thermal straightening"
On-going care of straightened hair
Table 19 Product development times and duration
APPENDIX REGULATORY SYSTEMS
The 'Western' and 'Asian' systems
Harmonization for AFTA
Product categories
Table 20 Hair care products by regulatory category
APPENDIX PROBLEMS ESTIMATING THE SIZE OF PERMING MARKET
Table 21 Hair care market retail and professional in China
Table 22 Basic data on hair salons and hair care products in China
APPENDIX PROFILE OF COMPANIES AND BRANDS
Problems with accurate identification and spellings
INDEX OF COMPANY AND BRAND NAMES

  

Diagonal Reports Research Analyses

Browse other Diagonal Reports market research & analysis by category:

Auto Reports - Global Aftermarket Panel

Personal Care Market Reports - Global Salon Panel

About Diagonal Reports

Diagonal Reports is an independent company, founded in 1996, that meets the need for trustworthy intelligence on fragmented and under-documented services markets. These are sectors with strong cash flows and high profit margins. Diagonal Reports finds out what is actually (vs. "supposed" to be) happening in the market-place. It provides top line and global information.

Home  Browse  Search  E-mail  Content Map
Diagonal Reports, POB 50, Endfield, Co Meath
Tel: 353 4695-49027    Fax: 353 4695-41250