Table of Contents: THE SALON MARKET IN ITALY
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TABLE OF CONTENTS
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SECTION 1 EXECUTIVE SUMMARY
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Table 1 The salon market in Italy at a glance
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Market size and trends
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Number of leading manufacturers and distributors
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Number of salons and best performers
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Currency
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SECTION 2 MANUFACTURERS, BRANDS AND DISTRIBUTORS
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Table 2 Number of manufacturers and distributors in Italy
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Table 3 Manufacturers, ranked
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Table 4 Brands, ranked
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Small players
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Own labels
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Table 5 Distributors ranked
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SECTION 3 MARKET OVERVIEW
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Table 6 Salon market size (2002)
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Market services/products
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Data conflicts
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Salon market variations
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Market drivers
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Impact of regulatory changes
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Table 7 Variations in hair and beauty salon OTC retail
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Table 8 Retail market for beauty and personal care products
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SECTION 4 THE SALON SECTOR
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Table 9 The salon sector in Italy - key data
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The grey market
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Table 10 Salons (%) distribution by gender of clients
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Table 11 Salons, distribution by number of employees
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Table 12 Employment status of workers in salons
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Sector characteristics
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Table 13 Salon (%) distribution by size - m2
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Table 14 Salon turnover and investment per outlet
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Table 15 Salon market segments (2002)
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Future of the salon segments
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Upmarket salons
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Low-market
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Table 16 The top 12 chains in Italy
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Salon chains
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Prestige salons and celebrity stylists
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Salon/manufacturer programmes
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SECTION 5 COMPANY PROFILES/ADDRESSES
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Profiles manufacturers
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Profiles salons
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SECTION 6 LIST OF AUTHORITIES
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Associations
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Shows and Magazines
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SECTION 7 IN-SALON BUSINESS
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In salon business and the salon sample
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CONSUMER PROFILES
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Women clients
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Men clients
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Table 18 In-salon variations volume/value
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Growth drivers in salons
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Table 19 In-salon business by category (2002)
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Table 20 Growth categories in sample
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Hair services
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Non-hair services and retail
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Table 21 In-salon business, hair services ranked
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High volume and high value services
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Table 22 Clients: hair problems/concerns ranked
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Table 23 Solutions for clients- hair problems
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Treatments
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Table 24 Hair/scalp care rituals in salons
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The basic ritual
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Table 25 brands, ranked
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Table 26, short/medium and long hair
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Hair lengths
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Table 27 Styling rituals short and long hair
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Styling/Blow drying
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Most used tools and products
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Least used tools and products
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Haircutting in upmarket salons and chains
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Table 28 Styling brands, short and long hair
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Table 29 Technical hair services (%)
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Colour trends
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A counter current?
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Table 30 Colouring ritual(s)
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The Colour Book
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The analysis
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Table 31 Highlights and all-over colouring
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Table 32 Colouring techniques
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Table 33 Highlighting terms described
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The top techniques
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Other techniques
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Table 34 Colouring brands
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Brands for highlights/all over colouring
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Table 35 Perming services, ranked
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Table 36 Perming rituals
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Table 37 Perming brands
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Table 38 Non-hair (spa) services, ranked by category
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Non-hair services
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Table 39 Consumption patterns for salon services
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Facials and cellulite treatments
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Pricing services
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Table 40 OTC retail (%) turnover
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Typical retail client
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Table 41 Retail sales Italy, ranked by product category
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Table 42 OTC brands, ranked
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