Latest research by Diagonal Reports in the European professional beauty market reveals • High growth rates for beauty care treatments
The professional beauty services market grew at approx 5% in 2005 compared to 2004, with some suppliers and spas reporting increases of 20%. All experts reported that the beauty salon or day spa market outperforms the European mass or retail beauty product market. • Strong growth in the European day spa market is set to continue
A number of factors are boosting growth, which is expected to continue. Consumers, concerned with their appearance and, particularly, signs of ageing, want facials, skincare and anti-ageing treatments. Beauty services are no longer viewed as a luxury and salons and spas report a diversifying client base with new consumer segments of younger women and men, of all ages. • The beauty services sector has been made-over
Savvy salon and spa operators have re-packaged the traditional beauty care experience to make it more attractive to new consumers and clients' changing lifestyles. New service concepts encourage first time consumers to experiment with in-spa treatments and buy beauty products for at-home use. • A few brands are best placed to benefit from growth
A handful of brands and companies has gained leadership in a fragmented market. There are more than a hundred brands used in the European day spa market but a mere 10% of those brands were identified as leaders by experts. Sources
Diagonal Reports interviewed professional beauty market experts representing, just over 50% of product sales to the professional beauty services channel in their countries, in early 2006. Who Can Benefit From This Research?
Any large company selling personal care, cosmetics, fragrances or involved in beauty/wellness nationally or globally can benefit from this intelligence. They include:
• Mass-market cosmetic/personal care product formulators
• Direct sellers of cosmetics and skincare
• Retailers (perfumeries, department stores)
• Pharmacy (health & beauty)
• Raw material/specialty chemical suppliers
• Consumer pharmaceuticals Reports
• The Professional Beauty Market UK 2006 (The UK Day Spa Market 06)
• The Professional Beauty Market France 2006 (The French Day Spa Market 06)
• The Professional Beauty Market Germany 2006 (The German Day Spa Market 06)
• The Professional Beauty Market Italy 2006 (The Italian Day Spa Market 06)
• The Professional Beauty Market Spain 2006 (The Spanish Day Spa Market 06)
Published: February 06 The Global Professional Beauty Market 06 series also includes the US, Japan, China and other key markets. Each report follows the same format and approach to facilitate global and regional comparisons. | 
