Table of Contents: HEALTH & FITNESS CLUBS REPORT 2002 AUSTRALIA
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TABLE OF CONTENTS
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SYNOPSIS
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SECTION 1 NUMBER OF CLUBS AND MEMBERS
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Table 1 Market in Australia at a glance
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Table 2 Membership trends
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Factors growing the club market
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Consumer confidence restored
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Barriers to growth
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Easy-going culture
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Cosmetic surgery
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Market shake out
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Chain strategies
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Beyond the body builder
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Social events
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Reasons to drop out
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Conversion strategies
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Retention strategies
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Faster throughput of members
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Personal attention
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SECTION 2 MAJOR PLAYERS
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Table 3 Major players, ranked
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Table 4 Major players, estimated (%) market share
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Few nation-wide clubs
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Consolidated Fitness
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Allsports Lifestyle Clubs
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Fernwood Fitness
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Fitness First and Healthlands
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Living Well
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Les Mills
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Golden Door
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LeisureCo
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SECTION 3 HEALTH CLUB BUSINESS
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Table 5 Sales' trends
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Table 6 Installed facilities / services
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Typical facilities and services
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Pools and sports
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Spa and beauty
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Table 7 Facilities/services use, ranked
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Table 8 Sources of club income (2002) ranked
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Table 9 Best performing service segments
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Gender specific usage
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Personal trainers
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Swimming pools
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Beauty and spa
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Table 10 Membership (%) renewing
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SECTION 4 PRICES AND PRICING TRENDS
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Table 11 Sample fees, by market segment
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Table 12 Sample fees and planned increase (%) 2002
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Accounts administration
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Reluctance to discount
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Table 13 Sample fees per pool visit
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SECTION 5 PROFILES OF SECTOR AND PARTICIPANTS
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Table 14 Breakout of clubs, by size
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Table 15 Number of premium clubs, selected areas
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Table 16 Club size (m2) and members per square metre
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Consumer profiles, Living Well
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Cost of servicing a health club member
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Table 17 Sample profiles, by type and size
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INDEX
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