Table of Contents: HEALTH & FITNESS CLUBS REPORT ITALY
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TABLE OF CONTENTS
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Synopsis
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SECTION 1 NUMBER OF CLUBS AND MEMBERS
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Table 1 Number of clubs and members (2001)
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Table 2 Expected change membership Italy (2002)
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Table 3 Market potential/outlook (2004-2006)
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Growth continues
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New openings no incremental growth
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Fewer but bigger
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Table 4 Distribution of clubs, % by region
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Table 5 Market positives, ranked
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Quality
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Better and more services
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Expand club size
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Sports/leisure
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Table 6 Market negatives, ranked
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Table 7 Market negatives, identified by clubs
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Economy/September 11
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Time-pressed consumers
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Competition
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Overhead costs
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Table 8 Consumer profiles, age and gender
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Age and health related services
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Insurance paid services
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Frequency of visits
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SECTION 2: MAJOR PLAYERS AND MARKET SHARE
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Table 9 Leading companies
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Table 10 Companies ranked by size
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Fragmented market
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Chains vz independents
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Fitness First (UK)
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Other international chains
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Tonic
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Milan clubs
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Florence clubs
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Rome clubs
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Other clubs named
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Technogym
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SECTION 3 HEALTH CLUB BUSINESS
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Table 11 Past changes in demand, 2001
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Table 12 Forecast % changes in club business (2003/02)
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Table 13 Facilities / services offered in clubs
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Table 14 Facilities/services use ranked
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Machines and classes
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Body builders and health seekers
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Women and machines
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Seasonal variations in use
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Table 15 Sources of club income (2002) ranked
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Table 16 Ancillary sources of income
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Table 17 Changes in sources of income, ranked
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Fees and ancillary
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Personal trainers
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Regional differences
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Water zones
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Table 18 Membership % renewal rates
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SECTION 4. PRICES AND PRICING TRENDS.
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Table 19 Fees, by market segment
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Table 20 Fees in selected cities, independent clubs
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Secrecy/bargaining
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Table 21 Fees and access hours
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Short and long term contracts
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Joining fees rare
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Table 22 Fee increases
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APPENDIX Accepted definitions of club sizes
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Table 23 Number of clubs, by size of outlet
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Table 24 Number of members per club
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Table 25 Income per club (Euro a year)
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Income per square meter
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Start up costs
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Table 26 Size (m2) per club
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Typical club facilities
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Unregulated fitness sector in Italy
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Trade associations
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SECTION 5. PROFILES OF PARTICIPANTS.
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Table 27 Profile of sample, by type
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Table 28 Profile of participants
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INDEX
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