Table of Contents: GSP 2002. HEALTH AND FITNESS CLUBS. TURKEY
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TABLE OF CONTENTS
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SECTION 1 EXECUTIVE SUMMARY TURKEY
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TABLE OF CONTENTS
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Table 1 Sector at a glance Turkey
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SECTION 2 SECTOR SIZE AND MARKET TRENDS
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Table 2 Size of sector
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Table 3 Market outlook Turkey (2006/2001)
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Market variations
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A changing market
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Table 4 Market drivers - positive and negative
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Quality, varied service menu
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Instructors
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Skills shortage
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Locations
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High taxes and costs
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Consumer profiles and segments
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SECTION 3 MAJOR PLAYERS
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Table 5 The largest players identified
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Hillside XE "Hillside" Sports XE "Hillside Sports"
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Marmara XE "Marmara" Gym
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Mayadrom XE "Mayadrom"
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Planet XE "Planet" Health Club
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Sports International XE "Sports International"
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Vakkorama XE "Vakkorama" Gym
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Veges XE "Veges" Fitness Center
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Table 6 Prime locations in Istanbul
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Locations
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SECTION 4 HEALTH CLUB BUSINESS AND MEMBERSHIP
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Table 7 Demand variations in sample clubs (2001 and 2004)
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Table 8 Facilities use ranked
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Most popular facilities
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Table 9 Equipment installed in a sample up-market club
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Table 10 Source of club income, ranked
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Income sources
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Classes
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Eastern movement and therapies
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Table 11 Membership (%) renewal rates
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SECTION 5. PRICES AND PRICING TRENDS
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Table 12 Typical fees in market segments
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Table 13 Annual fees and discounts in selected clubs
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Discounts
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Ancillary fees
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Fee increases
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SECTION 6. THE CLUB SECTOR AND PROFILES OF PARTICIPANTS
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Table 14 Estimates of the number of clubs by outlet size
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Table 15 Estimates of the club members, by outlet size
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Table 16 Annual income, and investment by club size (2002)
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Table 17 Size and turnover sample mid-market club
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Table 18 Square metres (M2) by club size (2001)
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Table 19 Size (m2) of selected clubs
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Typical facilities in large clubs
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Sample clubs
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Table 20 Profiles of the sample clubs
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Table 21 Facilities use ranked by sample
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Table 22 Non-fee income, ranked by sample
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