| TABLE OF CONTENTS |
| SECTION 1 EXECUTIVE SUMMARY |
| Table 1 The salon market in the Philippines at a glance |
| Data problems |
| Market size and trends |
| Number of leading manufacturers and distributors |
| Number of salons and best performers |
| Currency |
| SECTION 2 MANUFACTURERS, BRANDS, AND DISTRIBUTORS |
| Cosmetics companies and representative organizations |
| Number of companies identified |
| No reliable data on professional hair care market |
| Table 2 Manufacturers, top 3 in the professional channel |
| Table 3 Manufacturers of professional products (22, unranked) |
| Manufacturers with sales in salon channel |
| Salon own-label products |
| Table 4 Manufacturers of retail products (9, unranked) |
| Table 5 Distributors to salons (5, unranked) |
| Retail channels |
| Table 6 Number of licensed cosmetics companies in Philippines |
| Regulatory framework |
| Regulatory changes |
| SECTION 3 SALON MARKET OVERVIEW |
| Data problems cosmetics and toiletries market |
| Table 7 Estimates of market sizes |
| SECTION 4 THE SALON SECTOR |
| Table 8 The salon sector in the Philippines |
| Data problems |
| Salon locations (cities) |
| Representative organizations |
| Regulatory framework |
| Table 9 Salon market segments |
| Salon market structure |
| Table 10 Leading multi-outlet and prestige salons |
| Other multi-outlet salons identified |
| Multi-outlet salons |
| Table 11 'Top 10 Salons Metro Manila' |
| Other upmarket salons |
| The upmarket salon segment |
| Salon sizes (m2) and investment |
| Hair and beauty sister companies |
| Professional programmes |
| SECTION 5 COMPANY PROFILES |
| Product manufacturers and importers |
| Distributors |
| Salons |
| SECTION 6 LIST OF AUTHORITIES |
| Government sources |
| Associations, manufacturers and distributors |
| Associations, salons |
| Salon trade exhibitions |
| SECTION 7 IN-SALON BUSINESS |
| In-salon business and the salon sample |
| Table 12 Salon consumers, ranked by gender |
| Table 13 Salon consumers, ranked by age |
| Women |
| Men |
| Table 14 Spending (PhP) per visit ' minimum and maximum |
| Table 15 Variations in salon business 2003/2006 |
| Market variations in 2003 |
| Table 16 Market drivers |
| Main market drivers |
| Table 17 In-salon business by category (2003) |
| Table 18 In-salon business by category (2006) |
| Salon business breakouts and changes |
| Table 19 In-salon business - hair services, ranked |
| Breakout of cuts and technical services |
| Table 20 Clients with hair and scalp problems |
| Table 21 Clients' hair problems, ranked |
| Hair and scalp problems |
| Causes of problems |
| Product quality and hair problems |
| Hair loss |
| Table 22 Clients' hair/scalp problems and solutions |
| Solutions |
| Hot oil and hair spas |
| Table 23 Basic hair care ritual steps |
| Client records |
| Table 24 Hair care brands ' leaders, ranked |
| Table 25 Care brands used in salon sample |
| What the brands used deliver |
| Table 26 Cuts and styling, short and long hair |
| Hair lengths defined |
| Experimenters and hair styles |
| Conservatives |
| Style repair jobs |
| Table 27 Styling appliances, ranked |
| Table 28 Styling brands (short hair), ranked |
| Table 29 Styling brands, short and long hair |
| What the brands used deliver |
| Table 30 Technical hair services |
| Quality colouring services |
| Table 31 Colouring ritual steps |
| Colour consultation |
| Pre- and post-colour services |
| Identifying a suitable colour |
| Additional services |
| Table 32 Colouring techniques |
| Main colour techniques and consumers |
| Age-specific choices |
| New choices in 2003/04 |
| Table 33 Colouring brands, ranked |
| Table 34 Colouring brands |
| Why clients select brands |
| Table 35 Perming services, ranked |
| Different perming techniques |
| A change in 2004? |
| Table 36 Rebonding and relaxing |
| Terms for straightening techniques |
| Consumer assessments of hair straightening techniques |
| Other terms for rebonding XE "rebonding" |
| Rebonding |
| Table 37 Perming brands, ranked |
| Table 38 Perming brands |
| Table 39 Consumption patterns for salon services |
| Service combinations |
| One-stop shop |
| Table 40 Non-hair (spa) services, ranked by category |
| Table 41 Non-hair (spa) service menus |
| Table 42 Salon product retail |
| Importance of retail |
| Retail and client loyalty |
| Stylists' recommendations |
| Table 43 Retail sales, hair care brands |
| Table 44 Hair service prices (PhP) in salon market segments |
| Table 45 Prices hair services (PhP) ' cut/style and colouring |
| Table 46 Prices hair services ' perming (PhP) |
| Table 47 Beauty service prices (PhP) |
| Table 48 Prices product retail (PhP) |
| SECTION 8 SAMPLE PROFILES |
| Table 49 Salon sample |
| Table 50 Salon sample, outlets and type |
| Table 51 Salon sample, chairs and cabins (per outlet) |
| Table 52 Salon sample, staff and stylists (per outlet) |
| Table 53 Salon sample, clients (per outlet) per week |
| INDEX OF COMPANY AND BRAND NAMES |
| DIAGONAL REPORTS STATEMENT
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