| TABLE OF CONTENTS |
| SECTION 1 EXECUTIVE SUMMARY |
| Table 1 The salon market in USA at a glance |
| Market size and trends |
| Number of leading manufacturers and distributors |
| Number of salons and best performers |
| SECTION 2 MANUFACTURERS, BRANDS AND DISTRIBUTORS |
| Table 2 Number of manufacturers and distributors in USA |
| Table 3 Manufacturers in salon channel ' the top 11 |
| The top companies and their brands |
| Small and niche companies |
| Other companies and brands in professional channel |
| Own label brands |
| Table 4 Distributors, largest in cosmetics market unranked |
| Distribution structure in the USA |
| Distribution structure in the USA |
| SECTION 3 MARKET OVERVIEW |
| Table 5 Salon sector turnover (2002) |
| Market size and trends |
| Diversion |
| SECTION 4 THE SALON SECTOR |
| Table 6 The salon sector in USA |
| Number of salons and employees |
| Regulatory |
| Table 7 Salon market segments |
| Market structure |
| Largest salons |
| Table 8 The top 25 chains in USA (salons worldwide) |
| Chains, largest |
| Prestige and upmarket segment |
| Professional programmes |
| Artistic teams |
| Companies operating professional programmes |
| SECTION 5 THE ETHNIC SALON MARKET IN THE USA |
| Ethnic beauty market |
| Ethnic salons |
| Table 9 Companies in professional ethnic market USA |
| SECTION 6 COMPANY PROFILES/ADDRESSES |
| Manufacturers profiles/addresses |
| Distributors profiles/addresses |
| Salon profiles/addresses |
| Table 10 Salon groups (with over 50 salons worldwide) |
| Table 10 (continued) Salon groups (with 6-48 salons worldwide) |
| Salon profiles |
| SECTION 7 LIST OF AUTHORITIES |
| Government sources |
| Regulatory/certifying |
| Industry associations - manufacturers and distributors |
| Industry associations - salons |
| Publications ' trade |
| Publications ' consumer |
| Trade Events - exhibitions, competitions |
| SECTION 8 IN-SALON BUSINESS |
| In salon business and the salon sample |
| Table 11 Salon consumers ' gender and age |
| Table 12 Average spend per visit |
| Consumer segments |
| Men |
| New consumer segments |
| Table 13 Variations in salon business |
| Market variations |
| Market drivers |
| Table 14 In-salon business by category (2002) |
| Table 15 In-salon business by category (2006) |
| Trends in business breakouts |
| Table 16 In-salon business, hair services ranked |
| Table 17 Clients' hair concerns ranked |
| Table 18 Clients' hair problems/concerns by outlet |
| Main concerns |
| Table 19 Hair/scalp care special services/rituals in salons |
| Rituals |
| First impressions |
| Consultation steps |
| Style magazines |
| Setting realistic expectations |
| Demonstrations |
| Product advice |
| Table 20 Hair care (shampoo, conditioner) brands ranked |
| Table 21 Hair care (shampoo, conditioner) brands used |
| Numbers of brands |
| Product diversion |
| Blurring of product categories |
| Table 22 Cuts and styling, short and long hair |
| Styling demands |
| Popular hair lengths |
| Popular styles in 2003 |
| Table 23 Styling appliances and tools ranked |
| Appliances |
| Tools on short hair |
| Healthy hair |
| Other styling problems |
| Table 24 Styling brands, ranked |
| Stylant brands |
| Product demands |
| Product formats and terms |
| Stylists' comments on brands |
| Table 26 Technical hair services |
| Perming issues |
| Demand drivers for colour |
| Table 27 Colouring ritual steps |
| Colour consultation |
| Key points of the colour consultation |
| Table 28 Colouring techniques - most popular, ranked |
| Leading techniques |
| Trends in colouring |
| Techniques and styles described |
| Corrective colouring |
| Table 29 Colouring brands used |
| Product requirements |
| Stylist comments on leading colourants |
| Table 30 Perming services, ranked |
| Perming business |
| Perming rituals |
| Table 31 Perming services, variations in demand 2003 |
| Perming trends |
| Table 32 Perming brands |
| Table 33 Consumption patterns for salon services |
| Table 34 Non-hair (spa) business in salon |
| Spa business and variations in demand |
| Typical spa menus |
| Drivers demand for spa services |
| The spa ritual |
| Table 35 Salon product retail, as % of clients |
| Table 36 Salon product retail, variations in turnover |
| Trends in product retail |
| Drivers of retail sales - positive |
| Drivers of retail sales - negative |
| Table 37 Retail sales by product category'hair and non-hair |
| Table 38 Prices hair services (US$) |
| Table 39 Prices non-hair services (US$) |
| Table 40 Prices product retail, hair care (US$) |
| SECTION 9 SAMPLE PROFILES |
| Table 41 Salon sample, by numbers of outlets and market segment |
| Table 42 Salon sample, by size per outlet |
| Table 43 Salon sample by staff and stylists per outlet |
| DIAGONAL REPORTS STATEMENT |
| INDEX OF COMPANIES AND BRANDS
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