| TABLE OF CONTENTS |
| SECTION 1 EXECUTIVE SUMMARY |
| Table 1 The salon market in Italy at a glance |
| Market size and trends |
| Number of leading manufacturers and distributors |
| Number of salons and best performers |
| Currency |
| SECTION 2 MANUFACTURERS, BRANDS AND DISTRIBUTORS |
| Table 2 Number of manufacturers and distributors in Italy |
| Table 3 Manufacturers, ranked |
| Table 4 Brands, ranked |
| Small players |
| Own labels |
| Table 5 Distributors ranked |
| SECTION 3 MARKET OVERVIEW |
| Table 6 Salon market size (2002) |
| Market services/products |
| Data conflicts |
| Salon market variations |
| Market drivers |
| Impact of regulatory changes |
| Table 7 Variations in hair and beauty salon OTC retail |
| Table 8 Retail market for beauty and personal care products |
| SECTION 4 THE SALON SECTOR |
| Table 9 The salon sector in Italy - key data |
| The grey market |
| Table 10 Salons (%) distribution by gender of clients |
| Table 11 Salons, distribution by number of employees |
| Table 12 Employment status of workers in salons |
| Sector characteristics |
| Table 13 Salon (%) distribution by size - m2 |
| Table 14 Salon turnover and investment per outlet |
| Table 15 Salon market segments (2002) |
| Future of the salon segments |
| Upmarket salons |
| Low-market |
| Table 16 The top 12 chains in Italy |
| Salon chains |
| Prestige salons and celebrity stylists |
| Salon/manufacturer programmes |
| SECTION 5 COMPANY PROFILES/ADDRESSES |
| Profiles manufacturers |
| Profiles salons |
| SECTION 6 LIST OF AUTHORITIES |
| Associations |
| Shows and Magazines |
| SECTION 7 IN-SALON BUSINESS |
| In salon business and the salon sample |
| CONSUMER PROFILES |
| Women clients |
| Men clients |
| Table 18 In-salon variations volume/value |
| Growth drivers in salons |
| Table 19 In-salon business by category (2002) |
| Table 20 Growth categories in sample |
| Hair services |
| Non-hair services and retail |
| Table 21 In-salon business, hair services ranked |
| High volume and high value services |
| Table 22 Clients: hair problems/concerns ranked |
| Table 23 Solutions for clients- hair problems |
| Treatments |
| Table 24 Hair/scalp care rituals in salons |
| The basic ritual |
| Table 25 brands, ranked |
| Table 26, short/medium and long hair |
| Hair lengths |
| Table 27 Styling rituals short and long hair |
| Styling/Blow drying |
| Most used tools and products |
| Least used tools and products |
| Haircutting in upmarket salons and chains |
| Table 28 Styling brands, short and long hair |
| Table 29 Technical hair services (%) |
| Colour trends |
| A counter current? |
| Table 30 Colouring ritual(s) |
| The Colour Book |
| The analysis |
| Table 31 Highlights and all-over colouring |
| Table 32 Colouring techniques |
| Table 33 Highlighting terms described |
| The top techniques |
| Other techniques |
| Table 34 Colouring brands |
| Brands for highlights/all over colouring |
| Table 35 Perming services, ranked |
| Table 36 Perming rituals |
| Table 37 Perming brands |
| Table 38 Non-hair (spa) services, ranked by category |
| Non-hair services |
| Table 39 Consumption patterns for salon services |
| Facials and cellulite treatments |
| Pricing services |
| Table 40 OTC retail (%) turnover |
| Typical retail client |
| Table 41 Retail sales Italy, ranked by product category |
| Table 42 OTC brands, ranked |
| Table 43 Average spend in sample salon, per visit |
| Table 44 Prices cut/style and colouring |
| Table 45 Prices non-hair services |
| Table 46 Prices product retail |
| SECTION 8 SAMPLE PROFILES |
| Sample profiles |
| Table 47 Size of sample |
| Table 48 Sample profiles ownership and locations |
| Table 49 Sample profile size (all outlets operated) |
| Table 50 Sample profile size (per outlet) |
| INDEX OF COMPANY NAMES AND BRANDS
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