| TABLE OF CONTENTS |
| SYNOPSIS |
| SECTION 1 NUMBER OF CLUBS AND MEMBERS |
| Table 1 Market in Australia at a glance |
| Table 2 Membership trends |
| Factors growing the club market |
| Consumer confidence restored |
| Barriers to growth |
| Easy-going culture |
| Cosmetic surgery |
| Market shake out |
| Chain strategies |
| Beyond the body builder |
| Social events |
| Reasons to drop out |
| Conversion strategies |
| Retention strategies |
| Faster throughput of members |
| Personal attention |
| SECTION 2 MAJOR PLAYERS |
| Table 3 Major players, ranked |
| Table 4 Major players, estimated (%) market share |
| Few nation-wide clubs |
| Consolidated Fitness |
| Allsports Lifestyle Clubs |
| Fernwood Fitness |
| Fitness First and Healthlands |
| Living Well |
| Les Mills |
| Golden Door |
| LeisureCo |
| SECTION 3 HEALTH CLUB BUSINESS |
| Table 5 Sales' trends |
| Table 6 Installed facilities / services |
| Typical facilities and services |
| Pools and sports |
| Spa and beauty |
| Table 7 Facilities/services use, ranked |
| Table 8 Sources of club income (2002) ranked |
| Table 9 Best performing service segments |
| Gender specific usage |
| Personal trainers |
| Swimming pools |
| Beauty and spa |
| Table 10 Membership (%) renewing |
| SECTION 4 PRICES AND PRICING TRENDS |
| Table 11 Sample fees, by market segment |
| Table 12 Sample fees and planned increase (%) 2002 |
| Accounts administration |
| Reluctance to discount |
| Table 13 Sample fees per pool visit |
| SECTION 5 PROFILES OF SECTOR AND PARTICIPANTS |
| Table 14 Breakout of clubs, by size |
| Table 15 Number of premium clubs, selected areas |
| Table 16 Club size (m2) and members per square metre |
| Consumer profiles, Living Well |
| Cost of servicing a health club member |
| Table 17 Sample profiles, by type and size |
| INDEX
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