| TABLE OF CONTENTS |
| Synopsis |
| SECTION 1 NUMBER OF CLUBS AND MEMBERS |
| Table 1 Number of clubs and members (2001) |
| Table 2 Expected change membership Italy (2002) |
| Table 3 Market potential/outlook (2004-2006) |
| Growth continues |
| New openings no incremental growth |
| Fewer but bigger |
| Table 4 Distribution of clubs, % by region |
| Table 5 Market positives, ranked |
| Quality |
| Better and more services |
| Expand club size |
| Sports/leisure |
| Table 6 Market negatives, ranked |
| Table 7 Market negatives, identified by clubs |
| Economy/September 11 |
| Time-pressed consumers |
| Competition |
| Overhead costs |
| Table 8 Consumer profiles, age and gender |
| Age and health related services |
| Insurance paid services |
| Frequency of visits |
| SECTION 2: MAJOR PLAYERS AND MARKET SHARE |
| Table 9 Leading companies |
| Table 10 Companies ranked by size |
| Fragmented market |
| Chains vz independents |
| Fitness First (UK) |
| Other international chains |
| Tonic |
| Milan clubs |
| Florence clubs |
| Rome clubs |
| Other clubs named |
| Technogym |
| SECTION 3 HEALTH CLUB BUSINESS |
| Table 11 Past changes in demand, 2001 |
| Table 12 Forecast % changes in club business (2003/02) |
| Table 13 Facilities / services offered in clubs |
| Table 14 Facilities/services use ranked |
| Machines and classes |
| Body builders and health seekers |
| Women and machines |
| Seasonal variations in use |
| Table 15 Sources of club income (2002) ranked |
| Table 16 Ancillary sources of income |
| Table 17 Changes in sources of income, ranked |
| Fees and ancillary |
| Personal trainers |
| Regional differences |
| Water zones |
| Table 18 Membership % renewal rates |
| SECTION 4. PRICES AND PRICING TRENDS. |
| Table 19 Fees, by market segment |
| Table 20 Fees in selected cities, independent clubs |
| Secrecy/bargaining |
| Table 21 Fees and access hours |
| Short and long term contracts |
| Joining fees rare |
| Table 22 Fee increases |
| APPENDIX Accepted definitions of club sizes |
| Table 23 Number of clubs, by size of outlet |
| Table 24 Number of members per club |
| Table 25 Income per club (Euro a year) |
| Income per square meter |
| Start up costs |
| Table 26 Size (m2) per club |
| Typical club facilities |
| Unregulated fitness sector in Italy |
| Trade associations |
| SECTION 5. PROFILES OF PARTICIPANTS. |
| Table 27 Profile of sample, by type |
| Table 28 Profile of participants |
| INDEX
|
|
|
