| TABLE OF CONTENTS |
| SECTION 1 EXECUTIVE SUMMARY TURKEY |
| TABLE OF CONTENTS |
| Table 1 Sector at a glance Turkey |
| SECTION 2 SECTOR SIZE AND MARKET TRENDS |
| Table 2 Size of sector |
| Table 3 Market outlook Turkey (2006/2001) |
| Market variations |
| A changing market |
| Table 4 Market drivers - positive and negative |
| Quality, varied service menu |
| Instructors |
| Skills shortage |
| Locations |
| High taxes and costs |
| Consumer profiles and segments |
| SECTION 3 MAJOR PLAYERS |
| Table 5 The largest players identified |
| Hillside XE "Hillside" Sports XE "Hillside Sports" |
| Marmara XE "Marmara" Gym |
| Mayadrom XE "Mayadrom" |
| Planet XE "Planet" Health Club |
| Sports International XE "Sports International" |
| Vakkorama XE "Vakkorama" Gym |
| Veges XE "Veges" Fitness Center |
| Table 6 Prime locations in Istanbul |
| Locations |
| SECTION 4 HEALTH CLUB BUSINESS AND MEMBERSHIP |
| Table 7 Demand variations in sample clubs (2001 and 2004) |
| Table 8 Facilities use ranked |
| Most popular facilities |
| Table 9 Equipment installed in a sample up-market club |
| Table 10 Source of club income, ranked |
| Income sources |
| Classes |
| Eastern movement and therapies |
| Table 11 Membership (%) renewal rates |
| SECTION 5. PRICES AND PRICING TRENDS |
| Table 12 Typical fees in market segments |
| Table 13 Annual fees and discounts in selected clubs |
| Discounts |
| Ancillary fees |
| Fee increases |
| SECTION 6. THE CLUB SECTOR AND PROFILES OF PARTICIPANTS |
| Table 14 Estimates of the number of clubs by outlet size |
| Table 15 Estimates of the club members, by outlet size |
| Table 16 Annual income, and investment by club size (2002) |
| Table 17 Size and turnover sample mid-market club |
| Table 18 Square metres (M2) by club size (2001) |
| Table 19 Size (m2) of selected clubs |
| Typical facilities in large clubs |
| Sample clubs |
| Table 20 Profiles of the sample clubs |
| Table 21 Facilities use ranked by sample |
| Table 22 Non-fee income, ranked by sample
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